Following: A Marketing Guide to Author Platform by David Gaughran
My rating: 4 of 5 stars
David Gaughran’s latest on helping writers is a short volume on creating an author platform. With his usual wit, Gaughran cuts away the marketing hype and reassures the reader that an author platform is basically having an established presence online, not some great convoluted thing that would require a team of experts to assemble (though he does suggest outsourcing some aspects). He offers a mix of general and specific advice on what to do, ranging from what social media to focus on (to no surprise, he says Facebook is the one essential due to its reach, even if you may dislike Facebook as a company) to recommendations for hosting and content management systems (CMS)–and again, he not surprisingly recommends WordPress, which is to CMS as Facebook is to social media, though perhaps with less imperiling of modern democracy.
Much like his fourth (and now free) edition of Let’s Get Digital, Following also comes with a link to online resources that Gaughran promises to keep updated, extending the book’s usability beyond what is contained in the text.
For a beginning author, this is a welcome and even gentle way to introduce the idea of establishing yourself on the internet as a writer, even before you have completed your first book. Gauhgran’s advice is sensible and much of it is based on his own experience–learn from his mistakes so you don’t make them yourself! I especially like the tips that seem small or simple, but could have a profound effect (and may come as a relief to the starting writer), particularly in debunking some common beliefs, such as needing a robust presence on every social media platform, or needing to keep an active blog going. For those who have read Gaughran’s other books on writing, it will be no surprise that he pushes hard on building a mailing list.
Gaughran teases the possibility that Following could be expanded in the future (and this would not surprise me, he has an admirable devotion to this set of books), but as is, it is still an excellent and recommended resource to the aspiring author.
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