Computer ads (and stores) of yore

From the December 1997 issue of The Computer Paper, a free publication that was all over the place in Metro Vancouver way back when:

To me, a rotary phone is ancient tech, but I remember using them. And now we’ll have people who will remember ancient tech as having to buy software to get on the internet.

Actually, I guess that still includes me, because I actually did this myself (I went with iStar).

(BTW, netcom.ca is a broken link now, and www.netcom.ca has an expired certificate that has nothing to do with what the site was back in the days of parachute pants.)

While marvelling over having to install a browser just to get on the internet and then doing so at a maximum speed of 56 Kbps (I only ever have a 33.3 Kbps modem before going to broadband), I am mostly struck by the list of retailers at the bottom of the ad where this software (remember when software came in boxes?) was sold and how most are long-vanished, proof that even tech is not immune to getting steamrolled through evolving times:

  • Future Shop: Bought out by Best Buy, shuttered for good in 2015
  • RadioShack: Effectively killed in 2005 when it became The Source and turned into a kind of Best Buy Mini (it’s now owned by Bell, boo hiss)
  • London Drugs: Still going, but computers were only ever part of their business. Fun Fact: I worked in the computer department of LD from 1999 to 2001. I was there for the launch of Windows Me. We got free copies. I ran it on my home PC for two weeks before going back to Windows 2000.
  • Staples: Still going, will probably scrape by as long as the paperless office remains a fantasy
  • Doppler Computer Superstores: I had to check to see if they actually had more than one store (the one I know was in Vancouver, across from a Wendy’s that’s still there) and I think this was the only one. The building is long gone now, but you can see it in this reddit post. I bought my first two CD-ROM games there: Myst (of course) and a disc of shovelware games. I remember the spinning racks of shovelware. You might find a low budget gem if you looked long enough, but it was mostly junk. Still, CD-ROMs seemed very futuristic in the early 90s.
  • Computer City Canada: There were seven Computer city stores in Canada and more than 60 in the U.S. before the entire chain went kaput in 1998. Fun Fact: I worked at the brand-new Coquitlam store during the launch of Windows 95, which was a very big deal at the time. We had two Compaq PCs set up running Win95, one with 4 MB of ram and the other with 8 MB, to show how much better Windows 95 was with more memory (some things never change).

And while I’m waxing nostalgic, here are some of the other stores I used to haunt regularly when shopping for computers or software that are all gone now, and mostly forgotten:

  • CompuCentre: These were in malls, and they quietly vanished without me even noticing. I’d buy the odd game here.
  • ATIC Computers: Still around, actually! I bought multiple PCs from them in the 90s. They were cheap, which was the main appeal, as I was poor.
  • Wizard Computers: I mainly went here to get software for my Atari ST. I remember buying Dungeon Master at this store, which was on Fraser Street.
  • MicroConcept Systems: Like ATIC, but not as cheap. Ran huge, multipage ads, had a business division, then shuttered.
  • NCIX: Ho ho, the store that spawned Linus Tech Tips and is probably most famous (or infamous) for going bankrupt, then auctioning off a bunch of equipment that still contained user data. Oops. I bought stuff here for years and remember the early days of Linus making videos for them.
  • Egghead Software: I bought OS/2 at the Broadway store. I barely remember running OS/2. I was a Windows guy, ultimately.
  • Software Superstore: True to its name, this massive store in Richmond sold software for every major platform (this was when there were more than two). My biggest single-day haul was picking up both Populous and SimCity for my Amiga 500. At the time, this would have cost $100 and would be apparently about $180 today. Considering some games are now costing $90, it seems both weird that prices have pretty much stayed the same and also that $90 feels like way too much to pay for a single computer game (thank you, Steam sales and indie devs!)

On one hand, I miss picking up software from these stores, because there is something about getting something tangible, something physical, that can’t be replicated with downloads. But there’s no denying the way software works now is way better. Still, it would be fun to zap back in time for a day and be able to check all these places out circa 1992.

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