Micro$oft’s $urface $trategy

See what I did there? Ho ho. I actually hate when people write out things like “Micro$oft” but in this case it almost seems appropriate.

At today’s event Microsoft announced some Surface keyboards and mice but the main hardware on display was a Core i7 version of their Surface Book laptop and a new all-in one device known as the Surface Studio that sports an adjustable 28″ super-thin touchscreen monitor with better than 4K resolution.

The starting prices on these are $2399 and $2999 respectively. Those prices are in US dollars. Converting to Canadian at today’s exchange rate makes them $3194.50 and $3993.46 which is firmly in “lol no” territory for the average, slightly above average and slightly more than above average person.

Both are sexy designs with great specs. But the prices are madness. These are clearly aimed at professionals with money to burn. I am sad that they are priced so far beyond my budget that just thinking about them feels expensive, like I’ll get a $50 invoice from Microsoft for lusting after them.

I’m expecting more sticker shock tomorrow when Apple reveals its updated MacBook Pro. The base 13″ model is currently $1549 and I expect its replacement to be higher-priced. In Apple’s favor, though, I’m not expecting it to be boosted to $2399. How odd that Apple’s pricing may seem reasonable by comparison.

May being the key word here. We’ll find out tomorrow.

Meanwhile, my New Laptop Quest will not include the new Surface Book as a potential choice unless I win some sort of lottery in the next week.

Leave a Comment