The Verge subscription is now live

It’s $7 per month or $50 per year. That’s in US dollars, so add a healthy 35% more for Canadians.

The main site will be “freemium” now, with some stuff behind a paywall and some not. You can read all the details here: Here we go, The Verge now has a subscription

As noted before, I find The Verge wildly inconsistent, so they won’t get my money. But here’s another reason:

I’m also delighted to say that subscribing to The Verge delivers a vastly improved ad experience — we’ll get rid of all the chumboxes and third-party programmatic ads, cut down the overall number of ad units, and only fill what’s left with high-quality ads directly sold by Vox Media. It will make the site faster, lighter, and more beautiful — more like the site we envisioned from the start, and something so many of you have asked us to deliver.

Nilay Patel, editor-in-chief

I mean, on the one hand, I admire that Nilay Patel could seriously write “vastly improved ad experience” and “high-quality ads” without his keyboard exploding, but here’s the thing: If I am paying you, the number of ads I want is zero. None! It’s how Ars Technica does it. They also don’t mention if paying gets you a track-free experience.

We’ll see how it goes.

UPDATE: Nilay Patel has a warning for people using adblock:

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