Apple’s event announced for…zzzz…

The Verge1Not singling them out, since every tech site will have the same vapid article had an article on what to expect at Apple’s next event, revealed today to be on September 12, 2023. They said there would be a new iPhone announced. You know, like what Apple has done every year for the past million years. The new phone will have stuff and blah blah blah.

I mean, I’m not expecting dramatic innovations in smartphones, especially from Apple, a company that gets more conservative and convinced of its own brilliance the richer it gets, so I suppose my complaint (because let’s face it, complaining is what I am doing here) is how the announcement of a slightly improved iPhone is still an “event” at all. I know, the hype machine must be fed. Everyone does it. But it just feels so tired and late stage capitalism-y. Look at the new shiny! Buy it even though you don’t need it! Watch Tim Cook continue to show the fire and emotion of a bucket of water! You’re going to love it, it’s their best iPhone ever! And so on.

I have an iPhone 12 and I think the only thing that would make me upgrade to something newer is a super fantastic camera. It can’t be just super, or fantastic, it must be BOTH! And then I may consider getting a new phone.



Time to watch Peter Gabriel again.

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