Electronic Arts: Cutting costs, increasing bafflegab

Today EA revealed that its previously-announced job reductions are cutting deeper than originally forecast, from about 6% of their workforce to 10%. The local Vancouver studio Black Box is being absorbed into the larger Burnaby facility (which had its expansion canceled). But the best part is this statement as seen on Blue’s News:

EA is implementing a plan to narrow its product portfolio to focus on hit games with higher margin opportunities. The company remains committed to taking creative risks, investing in new games, leading the industry in the growing mobile and online businesses, and delivering high-quality games to consumers.

On the one hand they are going to “narrow its product portfolio to focus on hit games” (ie wall-to-wall Madden and Sims) and yet they remain commited to taking “creative risks”. What does that mean? Turning Madden into an MMO? Putting The Sims onto calculators?

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