bad tech

As Brad Colbow opined not long ago, there are no more tech good guys. It seems every large tech company goes bad at some point. Maybe they all start bad and it just gets worse as the companies scale up. Whatever the case, the people who now defend the likes of Google and Microsoft seem kind of weird, or they’re lawyers.

Here’s my somewhat arbitrary ranking of how evil each of the Big Tech™ companies are:

1. MOST EVIL: Meta. First, the name change didn’t fool anyone. This is still Facebook and all it entails. Also, Zuckerberg was pretty off on the metaverse being the Next Big Thing (NBT). He’s probably looked into changing the company name again to AI. They get top spot because they’ve valued engagement over actual people’s lives. They are literally willing to let people die if it benefits the company. Anyone posting or using Facebook, Instagram, WhatsApp or Threads would do well to remember this.
2. FROM A TO EVIL: Amazon. Like Google and MS, Amazon has used its monopoly to crush competition and then made its own experience that much worse, because why be good when you don’t need to be? They rank so high here because of their huge reach and influence. Bonus evil points for implementing a Vader-ish “Pray I don’t alter the deal further” by adding ads to Prime video, then demanding you pay extra to remove them. Good companies that respect their customers don’t do things like this.
3. DON’T BE EVIL: Google. Remember when web browsers started including pop-up blockers because web ads had become so pernicious and obnoxious? That was before Chrome even existed. In the early days of Google search, company stewards warned of mixing search with ads, fearing the latter would corrupt the former. Today, Google is a company that sacrifices everything to squeeze as much money as it can out of its ad/browser monopoly. They paid Apple over $20 billion in one year alone to be the default search engine in Safari. The company has no real purpose or vision except to sell ads and make profits fatter. It’s soulless, crushes competition through its monopoly muscle, and has directly contributed to making the internet a worse place.
4. EVIL, TOO: Microsoft. Speaking of monopoly abusers, there’s Microsoft. They got their wrists slapped in the late 90s, early 2000s by the US Department of Justice for their shenanigans with Windows and Internet Explorer. That wrist slap did create an opening for Chrome, though, so oops! Today, Microsoft leans heavily on its cloud services to make money. It also actively seeks to make Windows worse by shoving ads, tracking and other cruft into it. It may have directly contributed to Linux getting 1% more popular. That’s a lot for Linux! It got me to try Linux, for Pete’s sake. MS also seems soulless in the same way as Google, with no real vision except to chase trends (currently AI) and make as much money as possible.
5. THINK EVIL: Apple. Apple may be #4 on this list, but it’s rising fast. The first company to be valued at over $3 trillion US, Apple seems to exist now for two reasons: To make pretty good hardware that it sells at premium prices and to extract as much profit out of absolutely everything they do, and to keep extracting maximum profit, no matter what the cost to their reputation or long-term health. Apple, more than any other company here, is simply riven by greed, fostered by its long-standing culture of controlling all the things. Once services started making more money than anything but iPhone sales, Apple changed from a hardware company to “must always squeeze every dollar out of every avenue possible” company and has bitterly fought EU regulators, among others, to keep their gross profits untouched. I feel the tide is turning and Apple is determined to defy reality. We’ll see how that works for them. In the meantime, their once-beloved reputation is in tatters as they reveal themselves to be out-of-touch (see: the “Crush” ad), entitled and greedy.
6. BONUS EVIL : The company formerly known as Twitter. X gets included because it still carries outsize influence. Journalists, or people who call themselves journalists, have demonstrated repeatedly that they are quite happy to hang out at a Nazi bar. This particular Nazi bar is so ineptly run that it’s losing a ton of money, while allowing hate, racism and everything terrible about people, to flourish. But because it’s run (so to speak) by one of the richest (on paper) people in the world, there’s no danger it will go away any time soon.

This list may be updated if I realize I’ve forgotten one evil tech company or another (the original post missed Amazon, which is kind of funny, since I put them at #2).