It may be a coincidence that services like Netflix and the other video on demand providers are becoming more popular when a night out at the movies no longer considered a cheap evening out. Or maybe it’s because the theater chains aren’t even trying anymore.
Witness this shot taken at Oakridge Centre a few days back. You can see which movies are playing. Good. You also get the ratings. Er, handy if you have young kids and are wondering if Saw 8 is appropriate for a five year old, I suppose. But where are the times?
Look at all that white space on the sign, it is mesmerizing in its starkness, like gazing upon the fields of permafrost at the Arctic circle. At one time this white space was filled with the times they were showing the movies. Now they don’t bother because I guess they figure you’ll just look up the times on your ‘Aren’t you fancy?’ smartphone. Or maybe they figure you’ll actually schlep to the theater box office and check the times there and if they don’t line up for you, you’ll just shrug and walk away, happily thinking about how you were glad to get that little bit of extra exercise walking over to the box office for what turned out to be no reason!
Anyway, lazy theater owners. Bad Empire, bad. Not evil, which would actually sound much cooler, but still…bad.
