Do you want to join in the new retro fad of blogging like it’s 1999? I have an important tip to make the experience better for you and your readers, be they actual people, bots, AI or perhaps hyper-intelligent farm animals.
That tip is:
Never remote-link to images
I made it big because it’s important. You see, back in the olden times of badly-compressed JPGs and animated GIFs that were the size of postage stamps, there was this unspoken assumption that the internet (or more specifically, the World Wide Web1LanguageTool is insisting I capitalize this and I’m not in the mood to argue part of it) was forever. If something made it to the net, it stayed there. Everyone had a site or a blog or a page under construction, and it was messy and great.
Then the big companies moved in and basically paved over all of that. The do-it-yourself sites like GeoCities, Angelfire and others went away. Blogrolls turned into quaint relics. Algorithms and feeds took their place. And really, it seems a lot of people are happy today to just scroll through slop content made by machines others.
But the lesson for you, the brave new blogger, is this: Despite the Internet Archive (bafflingly the victim of an attack as I type this), and other efforts to preserve the web days of yore, there’s a decent chance that the witty image you link to in a blog post will be gone in seven years. Or maybe even next week. It could get deleted by the host, or moved. Maybe the site it’s hosted on vanishes into the ether. The point is, when you remote-link to an image, you are gambling that the image will stay put. And I am here to tell you it will not.
See the image above? I found it doing a search for “super smart Waddles”. But the copy you’re looking at is one I’m hosting myself. As long as I maintain my blog, the image will remain. The pig stays, because I brought the pig home.
Blog smart, fellow writers!
