Oh, they may still be “magically delicious” but what happened to the traditional weird little marshmallow things they used to have in Lucky Charms? You know:
- pink hearts
- orange stars
- green clovers
- yellow moons
- blue diamonds
Now there are rainbows (which make sense), shooting stars (which make sense if you believe leprechauns are from outer space, I guess), something that looks like a rotten tooth (I think it’s a hat?) and an hourglass so you are reminded that soon it will be time to visit the dentist if you don’t remember to brush after eating this stuff.
The simplicity, the magic, if you will, has diminished in the quest to put in more stuff. Also, the cereal is now being pitched at adults because if kids and adults eat your cereal, your profits will be magically delicious.
While I can’t say I yearn for Lucky Charms nowadays it was probably my favorite cereal as a kid, saving the marshmallows for last, of course. And even with today’s weird collection of marshmallows, Lucky Charms still has the benefit over Cap’n Crunch of not lacerating the roof of your mouth when you eat them.
