Apple had its “Hello again” event today and much like Microsoft at their event yesterday, Apple used theirs to announce really expensive products.
In all, they revealed new MacBook Pros and new (Canadian) pricing for the MacBook–$100 higher.
The MacBook Pro line-up previously started at $1549 for the 13 inch model. Today Apple showed off two new 13 inch models, a non-fancy one positioned as a sort-of successor to the MacBook Air and a fancy one with better specs and the somewhat controversial OLED touch bar that replaces the row of function keys.
The prices are $1899 and $2299 respectively, or as I like to put it: LOL WUT
These prices make Microsoft’s Surface pricing seem almost reasonable by comparison.
Almost.
It also seems a little weird that Microsoft is arguably being more innovative with its Surface Studio than Apple is with its MacBook Pro. At the very least it feels like Microsoft has done more to earn its premium pricing.
And while the newest Surface Book is too expensive for me, the other models, now with newly-reduced pricing, is something I’m actually considering again. The bang-for-the-buck on the MacBook Pros is way too far out of whack for me to seriously consider them. It’s disappointing but not surprising. Apple seems determined to prop up declining revenue with significantly inflated pricing.
Oh well. At least my iPhone is nearly paid for.
