Bad design: Cryptic firmware updates

Yes, Apple again. Apple makes this too easy.

This MacRumors story outlines a firmware update for AirPods today. Here’s the relevant quote:

Apple does not offer information on what’s included in refreshed firmware updates for the AirPods, so we don’t know what improvements or bug fixes the new firmware brings.

Why would any company push out updates to a product and not tell the customer what the updates contain? I cannot think of any reason for this that is not consumer-hostile, and the Apple executives who have signed off on this policy are wrong-headed and dumb.

And on top of being needlessly secretive, Apple has pushed out firmware updates that have actually degraded the user experience, but with no way to opt out of the updates and no way to see what has changed, the user is effectively held hostage to the hope that Apple won’t screw up.

It’s just such a bad way to treat customers. It really baffles me. If anything ultimately brings down Apple, it will be the hubris behind its “we know best” policies and actions.

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