The biggest issue with Post-Truth is that the people who could most benefit from it will never read it. In fact, they’d likely just disregard it as more “fake news.” For someone like myself, there is little in here that is revelatory. I am only too aware of the rise of not just fake news (both real and imagined) but also what author James Ball calls “bad news,” which is not to say someone is calling to tell you your pet hamster Binky just had a very unfortunate accident, but is rather a description of news that is poorly researched and presented, or otherwise fails to meet the standards one would expect from a reputable news source.
Ball does devote a chapter at the end on ways to combat the rise of BS, but it is, perhaps by design, a combination of the obvious (“if you want to be trusted, be trustworthy,” “try not to succumb to conspiratorial thinking”), the somewhat depressing (entreaties to essentially dumb things down, wear your biases openly, and try to look anti-establishment even if you aren’t, because the tide has turned against the establishment) to the exceedingly unlikely (like asking people to go outside their bubbles. While on the surface it makes sense to step beyond your proverbial echo chamber–Ball advises following “thoughtful people” on the other side–it entirely skips over how one addresses or interacts with the more problematic people at the fringes that are driving so much of the BS into the mainstream. How does one even find a “thoughtful” racist, much less engage them meaningfully?).
Some of the suggestions are appealing, though. I particularly like the concept of the tech giants funding an independent news organization as a way to combat the death of newspapers and other news media. But even if such an organization existed, you would still have plenty of news media that are more interested in pushing an extremist agenda propped up by lies and distortion.
In the end this is a bleak book because, though Ball never explicitly says so, you are left with the impression that most people are easily-snookered idiots, and that perhaps we have only made it so far as a civilization because a strong minority has pushed against the ignorant masses. But for now the ignorant masses seem to be winning–or rather, allowing the autocrats they adore to win.