The picture below is the parking lot at Hume Park. I normally walk through here three days a week, going to and from my run at Burnaby Lake. But focus not on the park or scenery, take a look at the vehicles. What do you notice about them?
There is an assortment of cars, SUVs, plus a truck and a van. What else?
They are all either:
Black
White
Silver
Gray
Some other colour so muted you can’t really tell what it is
When did cars become so incredibly dull-looking? Why does everyone choose a non-colour instead of actual colour? I did some research and for a new vehicle, choosing a real colour (red, blue, etc.) usually only adds a few hundred dollars to the total price, which in terms of monthly payments is virtually unnoticeable. So it can’t be cost.
I asked ChatGPT (because of course I did) and while some of its answers made sense, others were a bit silly or even self-contradictory (they improve visibility?!). Here is a spoiler with its answers:
ChatGPT on people avoiding colourful cars
The choice of vehicle color is influenced by a combination of personal preferences, cultural trends, and practical considerations. While it’s true that neutral tones like white, silver, and black are often more popular than bolder colours like red, blue, or green, there are several reasons for this phenomenon:
1. Resale Value: Neutral colours tend to have broader appeal and can be seen as more timeless, making vehicles with these colours easier to sell in the used car market. Bolder colours might be less attractive to a potential buyer, leading to a longer wait time or a lower resale value.
2. Practicality: Neutral colours like white, silver, and black are often considered more practical because they are less likely to show dirt, scratches, and minor imperfections. They can also be easier to maintain and keep looking clean.
3. Professionalism: Many people choose neutral colours for their vehicles, especially if they use them for work or business purposes. These colours can convey a sense of professionalism and seriousness, which might be important for some individuals.
4. Temperature Control: Lighter colours like white and silver reflect more sunlight and heat, helping to keep the interior of the vehicle cooler. This can be especially important in hot climates.
5. Visibility: Neutral colours tend to blend in better with the environment, making them potentially safer in terms of visibility on the road.
6. Cultural and Social Factors: Different cultures and societies might have preferences for certain colours based on symbolism, cultural norms, or perceptions of luxury. Neutral colours might be associated with elegance and sophistication in some cultures.
7. Personal Taste: While bolder colours can be eye-catching and express individuality, some people prefer the understated and classic look of neutral colours. Others might feel that bolder colours could become tiresome over time or might not match their personal style.
8. Color Trends: Automotive manufacturers often follow color trends based on market research and consumer preferences. If neutral colours are in vogue, manufacturers might produce more vehicles in those colours.
9. Customization Options: Some individuals prefer to keep their vehicles in neutral tones because they plan to customize them with aftermarket modifications or wraps. Neutral colours serve as a blank canvas for these customization options. It’s important to note that while neutral colours are often more popular, the choice of vehicle color is ultimately a personal decision. Bolder colours can be a great way to stand out and showcase individuality, and some people do opt for them for precisely those reasons.
I think the ones where the AI comes closest is in terms of blending in and wanting to conform. Car companies probably push bland colours, too, because it’s easier to make 1,000 white cars than to make 250 white cars, 250 red cars, 250 green cars and a couple of hundred covered in polka dots. I just find it a little sad and off-putting. I know, this is the definition of a first world problem and cars are destroying the planet, etc. But they could at least look pretty while destroying the planet!
