Oh Amazon, I am not resubbing to Prime again, no matter your dark patterny insistence that I really ought to

I try to avoid ordering from Amazon at all now, but occasionally they really seem to be the only option for certain items. When I order, it pleads with me to resubscribe to Amazon Prime by interrupting any purchase with this screen:

The part I need to click to continue with my order is that blue text toward the bottom left (I have made it considerably larger here for legibility):

After this, the observant shopper might notice the total price seems higher than it should be. That’s because if you’ve added enough to your cart to qualify for free shipping ($35 or more), Amazon will still select paid shipping for you, so you can save two entire days time in getting your items1Which is not guaranteed, of course. After selecting the “No, I prefer free and waiting an entire 48 hours longer” option, it will finally let you process the transaction.

I would not object to federal legislation that:

  • Banned this screen altogether
  • Or forced Amazon (or any offending company) to make the “No thanks, SKIP” option the top and largest thing on the page. The page would look like this:

Anyway, Amazon is a bad company and every executive that is part of it should feel bad. I also feel bad. I’ll buy something local and artisanal next time to compensate.

Leave a Comment