When you think about it, it makes sense that ebooks did not push paper books out of the market.
Most people only read a few books a year–or none at all. The hardcore book reader is not your average person. What makes more sense to these people:
- Spend $20 on two paperbacks per year (rounding to $10 each for convenience), or…
- Spend anywhere from around $80-200+ on an ebook reader, plus $20 for two ebooks
Let’s take the Amazon Kindle Paperwhite as an example. It costs $160 Canadian (on sale as I type this for $125). $160 would buy you 16 books at $10 each. That means someone might need to read for eight years before the Kindle purchase breaks even, so to speak. After that, you get the advantages of an ereader and ebooks. But eight years is a long time. Too long for most people, I suspect, and so they just continue to buy the occasional paperback. And unless you’re content to peruse the meagre selection of books at a drugstore or similar place, the place you go to is a bookstore, hence the persistence of bookstores. Well, there are undoubtedly hardcore readers who also simply prefer paper to an electronic reading experience, too, and they probably play a big part in sustaining bookstores.
Bookstores have the advantage of letting you see piles of books on shelves, where covers can grab you (or turn you away), an experience that simply can’t be replicated by an online store–even one selling actual paper books (though that was how Amazon started, and it remains a successful system for them).
Although I’m nearly 100% ereading these days, I do sometimes wax nostalgic about bookstores and just wandering the sections and seeing what was new, or in stock, or would randomly draw my eye. I tried using the BookBub newsletter for a time to sort-of replicate this, looking over its random bargain offerings, but got burned by too many mediocre novels. To be fair, when I was reading in my late teens and early 20s, the same thing often happened when I picked up bargain books at places like Book Warehouse.
All of this was inspired by a comment about a kind of bookstore that was slain by the rise of the web–the computer bookstore. Yes, somewhere I have a copy of C++ for Dummies. Also, JavaScript, HTML and others. Learn to code in 21 days! As far as I know, these bookstores are completely gone now, since the information in these books is now copious, often free and more up-to-date online. In every way this is better, yet it’s still another experience that I once found enjoyable and is gone forever.
Time marches on.
And now, back to my ebook…
