…is the title of a Rick Beato video on YouTube. You can watch it below.
Rick attributes the current state of pop music (bad) to two things:
- Music is really easy to make now, thanks to various software and hardware tools
- Music is really easy to listen to now, thanks to streaming services
I think he’s right. In the video he lays out how much work went into recording a typical rock band, with drums alone requiring multiple mics (and a good drummer), where today it’s…a drum machine. Vocalists needed to sing on pitch, and the opportunity to fix mistakes originally meant having to re-record. Then came autotune, pitch correction software and the equivalent for instruments. Now anyone could sing, and the voice could be processed any way you like. When something hit, it was easy to reproduce…and was, by everyone looking to score a hit. The sheer volume of music increased as it became easier to make. And this is before you even consider the horror of AI-generated music.
As he notes, over 100,000 songs were added to streaming services over the last year, a rate of about one per second. This isn’t a stream, it’s a torrent1See what I did there?.
Then he explains how music in the olden times (my time) was something to be sought, acquired and savoured. Sure, it feels a bit “I had to walk both ways uphill in the snow” but again, he’s right. I remember saving for an album, having to go to the record store to buy it, take it home, then listen to it. If I liked it, I might loan it to a friend. Buying an album was a thing. Today, for $10.99 a month (about what one of those albums used to cost), you get a virtually endless supply of music on demand. You don’t have to seek it out, it’s just there, in an app. Combined with the sheer volume (heh heh) of the music output, it cultivates a feeling, especially in those who are growing up with streaming services, that music is nothing special–it’s just background noise. Don’t like a song? Just skip to the next random track. Let the software build a playlist for you. You don’t need to do anything, just listen. There is no investment, no value. It’s product.
And everything kind of sounds the same.
As I’m typing this, I’m listening to Boney M’s Nightflight to Venus, a 1978 album that gleefully celebrates its disco roots. It’s silly, bonkers, but also super catchy, with terrific harmonized vocals. It even covers a nice variety of styles, not just disco. I mean, it has a cover of “King of the Road.”
Today, an equivalent album would likely be composed on a computer, probably feature hyper-processed autotuned vocals, a drum machine and probably no actual guitars. It would be musical sludge, a pile of muck in a larger pile of indistinguishable muck. But hey, there’s a million other songs on tap, so just skip to something else if you don’t like it. The pool is big.
Anyway, the video is worth a watch, and helps explain why I spend more time listening to my ripped CD collection in Windows Media Player than I do listening to the nigh-endless selection of songs on Apple Music2Consider that I started buying my own music around 1977, which is 38 years before Apple Music existed.
