Why? Because so much linked content (on social media, particularly, but not exclusively) is now paywalled, instantly pops-up SUBSCRIBE TO OUR NEWSLETTER RIGHT NOW, has a cascading series of cookie warnings/options, and basically just a lot of clutter and nonsense to sift through before, possibly, getting to what you were actually interested in.
And you know what? I’m actually ok with that! By not clicking, and maybe by other people not clicking, we silently send a message, however vague, to maybe change things on the web to make them less awful, invasive, intrusive and annoying.
One can always hope.
