This ad is currently running on gay.com (yes, this neatly cuts off the cries of “Gay!” right from the outset):
Normally a makeover is meant to be an improvement, if I’m remembering my definitions correctly. In the Before shot the guy could probably stand to get acquainted with a comb but other than that he looks like a pretty casual type, someone you’d go with to a Pearl Jam show then relax afterward at the pub with a couple of beers. The post-makeover guy looks like a total sissy nancyboy — and he still needs the comb. The only thing I can think to do with this schmuck is snap his bow tie to see if he starts crying. Blech. I think the marketing gurus need to spend a little more time on this campaign.
