What is on this man’s head?

This is from a Costco ad. I have no idea what is on this guy’s head. It tasks me.

EDIT: I checked the Costco site and found out that this is a “Theradome PRO LH80 Laser Hair Growth Device.” That doesn’t seem snake oily at all!

Also, every time I read it, I see “laser hair”.

EDIT, Part 2: I had to ask an AI image generator what laser hair would look like:

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