Apple may be starting to see the consequences of its own actions. Every new platform it has launched in the last decade — the iPad, Apple Watch, Apple TV, and now Vision Pro — has struggled to gain meaningful developer support. Why? Because developers are tired of being in an abusive relationship.
If I were starting fresh today, I wouldn’t build my business on Apple’s ecosystem.
Instead, I’d consider web development, where you can control your own distribution, pay no platform commissions and not deal with a mercurial gatekeeper. Or perhaps focus more on cross-platform development, so you’re not locked into a single company’s walled garden.
Finally even becoming a content creator, on a platform like YouTube, seems like a more stable way to make a living these days.
The reality is that Apple’s development ecosystem has become a high-risk, high-maintenance environment. New developers looking for a sustainable career path would do well to consider alternatives that offer more control and fewer headaches.
I think the iPad has done better overall with support than stated here, as there are some notable iPad exclusives (such as Procreate1Yes, there is Procreate Pocket for the iPhone. No, I don’t count it., which is quite literally the only reason I keep my iPad), but if you go by the last five years or so, it hits closer to the mark. As Apple continuously fiddles with the iPad’s UI and how much (or little) the iPad is meant to do, devs have started to shy away from making exclusive apps for it.
I happen to also agree that the yearly update cycle is bonkers and serves no one but Apple. So Apple will continue to go with them, introducing new bugs that never get fixed, releasing new software that never gets fleshed out or is forgotten, all while keeping the eye on the main prize: services, which Apple makes a ton of money on, while offering poor value and uneven reliability (iCloud, iCloud Drive) to its customers.
Basically, Apple is too big to need to worry about developers–or customers. If iPhone sales dropped by 50%, they’d still be selling hundreds of millions of them. Captive market. Their focus now is on an insatiable drive to make even more money, because that’s what giant publicly traded tech companies do. And with a corrupt regime in power in the U.S. Apple will be happy to play them to get what they want, regulations, environment or customer needs be damned.
If Apple had leadership with a moral compass aligned to what they claim to believe, things would be fine. But instead we have its CEO donate $1 million to Trump’s inauguration, as close to a straight-up bribe as you can get. And it will make no difference unless they keep offering fealty to the king. Maybe they will. Probably they will, and they’ll become ever-more corrupt and uninterested in doing what is right or best, and simply in doing what will extract the most money from the most people.
What I’m saying here is this: Don’t buy Apple products. Don’t support them, don’t believe them. Yes, every tech company is pretty much evil these days, so you have to sometimes choose the lesser evil. Apple is no longer one of the lesser evils.
This concludes my 2025 Apple Rant. Unlike Apple, I do not intend to roll out a new rant every year. But hey, you never know.
