…unless you are talking about grammar, then your Boxing Day email flyer may suffer a little under the load. I remember working Boxing Day in retail1It is the abyssal hell you imagine, so I’ll cut the proprietor here some slack and not call them out by name.
I remember way back (we’re talking about the 1990s here at the latest) when Boxing Day sales were items featured on local news, mainly because people would line up at A&B Sound at some absurdly early hour to get great deals on stereo and related AV equipment. Remember when people would line up for the new iPhone? It was like that, except it happened every year, for decades.
Now it’s mostly just a ton of e-flyers in my inbox and people placing orders online. And Boxing Day starts on Christmas Day…or earlier.
And I’m okay with that, really. I do not want to stand in a line.
(Also, I would be remiss to not point out the somewhat odd choice of using “It Gets Better!” as a shopping slogan, since it is best known for the It Gets Better Project to help out LGBTQ+ youth.)