Who are the ad wizards who came up with this one?

Bonus points if you get the reference in the title (which also means you are old. See the end of this post for a link to the source).

I got an email from Kobo, which sells eBooks and eReaders (I’m using the spelling they use, which the LanguageTool extension in Firefox is insisting is horrible and wrong):

So, this is riffing on the famous line Tom Hanks utters in Forrest Gump:

Life is like a box of chocolates. You never know what you’re gonna get.

Forrest Gump, Esquire

Except it completely reverses the line because that’s cute? Funny? Just kinda dumb?

Just kinda dumb.

I’m actually trying to be more positive these days, but I am compelled to point out this kind of lazy nonsense when it is expressly sent to my inbox on a Monday morning. Don’t do this to me, Kobo!

Also, here’s a link revealing the source of the title, from an SNL episode in 1992. How is it possible 1992 was 31 years ago? I was 27, which feels like being a newborn now.

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