There are 10 billion blogs on the internet. And another 200 trillion people who ignore blogs and only pay attention to social media sites, like Facebook or Twitter. These numbers are a rough estimate. I’m not a mathologist or stats guy or whover it is that counts things.
The point I’m making is that there is a lot of stuff to read on the web, and since everyone has a limited time to devote to reading web-based material, we all make choices about what to read and what not to.
Most blogs have a specific focus–that focus draws the reader in and keeps them coming back, assuming the author keeps the posts interesting and has an engaging style, or offers free coupons for beer or kittens. That focus can cover any of 500 quadrillion topics, ranging from writing to film reviews, to making wine to politics, to the question of whether most planets have a core made not of metal, but of delicious chocolate fudge.
My blog has no particular focus. A quick look at the posts per category illustrates this (I’ve excluded categories with a lower than three-digit count):
- General: 897
- Jogging: 661
- Writing: 240
- Health: 220
- Book reviews: 191
Who reads a blog for general posts? No one, except for two people:
- generals who think the posts are about the military rank
- the author’s mom
General is not a good way to draw people in, unless you have a voice that is captivating beyond all measure, and then you could probably better utilize it than by posting on a blog, anyway.
Next up: Jogging. This could potentially be interesting to, say, joggers, except they’re just posts detailing my runs and are really only interesting to me, with the occasional odd exceptions for bear encounters or spectacular spills.
Writing? That’s something that could be legitimately interesting, but like jogging, I mostly chronicle my efforts (or lack thereof) to write, I don’t offer advice or anything of particular use to anyone not interested in me suffering in a mediocre way for my art. I do have 41 posts on writing prompts, though–but you probably shouldn’t use them.
Health is again like jogging. Do you want to read about me peeing into a cup or having sore knees? Even I don’t want to read about these things, but it hasn’t stopped me from making 220 posts about them.
Finally, we have book reviews. Amazingly (to me) I have posted 191 reviews, which seems like so many I wonder if a semi-evil twin secretly wrote a bunch of them. This could be a draw, the only issue is my tastes are all over the place and I read some pretty terrible, commercial fiction (not always intentionally), so the appeal here would be for someone with an insatiable appetite for any book reviews at all. A limited market, I suspect.
In the end, my blog is really best-suited for me. And I don’t think I could reshape it to focus on a topic that would lure readers in–and why would I want that, anyway? Sure, I like attention (when it’s positive, not “Your fly is down…again”) but I never started this blog way back in the olden days of 2005 with the intention of having an audience. No, for now and into the foreseeable future, I’ll just write for me, keeping this blog as an ersatz journal that happens to be available to all on the web (but usually gets 1-20 visits per day, 20 visits being equivalent to approximately 2.66666666667e-7% of the world’s population).