Jason Snell, former editor of Macworld, posted a link on Mastodon to a story he wrote on his own site, Six Colors, about automations. So far, nothing abnormal here.
When I went to read the story, a newer one had been posted in the interim, about how the soon-to-be-defunct news app Artifact had one killer feature, as summed up in the headline of Jason’s story:
Jason: “…what I loved about Artifact was that you could take a meaningless clickbait headline and have the app read the story and write a new headline based on its contents.”
Also Jason: “…in the era of the web and news aggregators, headlines that give away pertinent information have become a lost art. Whole generations of editors have been trained to write coy headlines that will earn a click, even if the people who are clicking will be immediately disappointed by the truth of the story.”
Scroll a little down from this story, and you’ll find another piece linked from Macworld that Jason wrote. The headline on Macworld is a bit different, but essentially the same:
That’s right–it’s a classic clickbait headline, posted on the same day that Jason was complaining about…clickbait headlines. I guess writing good headlines truly is a lost art. 🙂