I know this because the local grocery store I shop at is now selling a conspicuously large number of food items that prominently note how much PROTEIN is in them. Over in the cereal aisle, they have even moved all the PROTEIN-rich cereals into one section of the shelf for convenience, regardless of brand or flavour.
Likewise, low sugar is also everywhere, but especially in that same cereal aisle. Today I observed multigrain low sugar Frosted Flakes. This is about as close as you can get to selling low sugar low sugar. The cereal used to be called SUGAR Frosted Flakes. But now you can buy it with less sugar than most of the allegedly healthy “adult” cereals, which may now contain a bucket of protein, but also huge mounds of sugar.
Still cereal-related, General Mills seems to be going totally bananas with the Cheerios brand. I remember when it was Cheerios, then they added Honey Nut Cheerios. Today I spied two new trial runs to go with the other thousand already out there: Strawberry, and Cookies ‘n Crème (yes, with the accent). Both are high in protein, which…I don’t think people buying a cookies and crème cereal are that concerned about protein. But what do I know? I’m not a marketing research wizard.
Strangely, the Canadian version (pictured above) appears to have more protein than the American version:
But if you read the fine print, they are including 4g of protein from the milk you’d add:
But the American version shows two values, 8g and 10g, (with milk?) so it still doesn’t seem to add up the same. Both use one cup as the serving size. Maybe Americans have bigger cups.
Anyway, here’s to our protein-rich, low sugar future. We’ll be healthier and fit in no time.